Digital
7up #totherescue
Role: Art Direction & Design
7up wanted a new summer campaign. The concept behind this campaign was to show the power behind social media. How to measure the number of mentions about the summer heat? That was our challenge. The website counted every mention of words about the heat in Buenos Aires. The website would react dynamically according to the number of mentions going from cold to hot and also would show aleatory tweets made recently. If a target number was reached the user would have access to a Google Maps location where a 7up van would be distributing cold drinks.
