Branding
Beefeater Gin
Role: Art Direction & Post Production
Beefeater Gin is one of the most iconic and recognisable London brands with global reach. The challenge that Beefeater was facing was to reconnect their brand with today's London avoiding clichés used before like using London skyline or other recognisable landmarks. Impero's approach was to let consumers identify the brand with today Real London, by placing real London people in “real” London locations around East London.
